Monday, October 20, 2008

Why You Need a Business Plan For Your Online Business

By Sean R Mize

- Some entrepreneurs who were new to the business world did not have the skills or knowledge that would be required to start and run the business. They used the business plan to understand what aspects of the company they need to know and know well. Like production or pricing, selling and distribution. They used the business plan as a guide to learning all the relevant topics for one year and this helped them to launch a successful business at the end of it.

- For those who are already have some skills and knowledge, a business plan works to guide them in one consistent direction. It is a to-do list that tells you what you need to be doing at regular intervals.

- Using your business plan, you can use various sources of information to gather statistics, study competitors and gain knowledge about production and pricing. As you work on your business plan you will understand better how your business can function well and how it can actually make money. You will be able to analyze markets, costs and prices. All these can be used effectively in planning your financial statements and estimates of revenue for the future. Knowing so much about your business gives you great confidence but you are also able to convince others more easily of the feasibility of your business.

- You will therefore derive multiple benefits from your business plan - you will be able to have a detailed plan which will help overcome potential problems. Your grip on the financials of the business will help convince bankers and investors to put in money for your business. Further, your market research will pay dividends for many years to come and can be used to convince retailers as well as potential investors.

So do not ever catch yourself thinking that you are too busy planning other aspects of your business and that you do not have enough time to work on a business plan. Never fool yourself into thinking that if you have a good idea, the money and the enthusiasm, you will be able to start a business. Planning is so important that if you are not willing to focus on the most important issues like strategy and operating details, then you should be asking yourself if you are up to running a business.

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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

Basics of Creating Your Business Plan

By Sean R Mize

We now come to probably the most feared, most avoided but the most important task in beginning a business. Many believe that a business plan is only for those seeking outside financial help like from a bank or investors. Others believe that this is just unnecessary paperwork and that the best business plan is in their heads. Some who believe in it do so only half-heartedly and come up with a one or two page plan of how they see their business progressing. All these approaches are misguided and without proper direction, the business is more likely to sink than grow.

The most important point to remember about a business plan is that it is first and foremost for you! It is to layout a concrete plan to successfully start, manage and then grow your company. It will force you to think and invest in strategy planning, market research, financial planning, operational details and marketing plans.

However, we will concede that it is not easy to immediately start out working on a business plan and every business plan will need working and reworking. We will try to provide you first with some general guidelines on what a good business plan should include and once we have you thinking in that direction, we will start helping you fill out all the details in the business plan.

Let us first outline what a well written business plan will contain:

- An attractive statement of purpose - when people ask you what your business does, this is the first statement you will be using.

- Complete description of who you believe your customers will be, any special niche you are aiming for as well as a general strategy for winning over that niche.

- Complete description of your product or service. Mention what are the highlights and what could be its challenges, production or selling wise.

- A well compiled list of people who will be working with your or advising you in various aspects. Mention clearly what their skills and areas of expertise are.

- Details of financial plans that will show how you plan to finance the first few years and expected revenues and expenses

- Major risks that you may face before your business settles down and major advantages that may help it grow well.

As you can see, your business plan is more like a map to guide you through, at any point in time. If you have given sufficient thought to planning and written down the steps in sufficient detail in your business plan, no matter how many ups or downs there are, you should be able to stay on course. In fact, one expert likes to compare a business plan to the centerboard of a sailboat. Irrespective of how the wind is blowing, your business plan will always help you stay on course, headed in the right direction.

If you would like to look at some samples before you begin on one, you can speak to banks or business websites, which can help you by showing samples of a few business plans. You could also look up one of the thousands of books in your local library, which should contain a sample. However, treat the sample as just that. It is meant to give you an idea of what are the essentials that should go in a business plan. Do not worry if your plan is too long or short, simple or complicated. What should matter to you is that it is written in a manner that you can follow easily, contains information that is helpful to your business, identified possible challenges that could arise and outlined plans for overcoming them.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, 'Your Article Writing and Promotion Guide'

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Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

Sunday, October 5, 2008

You Need to Know Your Business Inside and Out

By Cash Miller

True understanding of your business and your industry is a necessary step towards becoming successful. It's not about just opening a book and thinking you can learn what to do to make your business thrive. There are many different aspects in business. You need to understand things like management, marketing, human resources, and taxes. And you need to understand exactly how they apply to your business.

When we think about the management issues of your business what comes to mind? Maybe what kind of skills might your managers need. What kind of compensation will be required to attract good help? What kind of positions within your organization may need to be staffed in the coming years? And where are you going to find qualified managers or will you need to train them from the ground up. It's these kinds of questions that you need to ask yourself so that you can learn more about your business.

In small business you have to be concerned with the marketing of your services or products. Do you know what kinds of advertising methods are best for your business? Do you know the costs of those kinds of services? Have you checked on the competition lately to see what methods they use to sell their products or services and do you know what kinds of prices they charge? Have you taken the time to develop an effective marketing plan? Marketing your small business is not an easy task and the things that have worked so far may not be effective in the future. Do you know what methods you may be able to use if something you use today fails?

When we look at the human resources aspect of a small business we can find many questions that need to be asked. Things such as how much should your employees be compensated? Do you or are you in the future going to offer health insurance and is your plan the best you can get? How will you handle doing employee reviews and giving out raises? What do you intend to do if you need help quickly? Will you use a temporary labor agency or do you have an alternative method. There are many questions in the human resources field that should be answered.

One of the most horrible subjects out there is always taxes. Can you do your taxes or do you rely on someone else? Are they doing the job right and saving you as much money as they can? Do you know how to handle payroll taxes and sales tax? Are there specific taxes that apply to your state? Something like a headcount tax maybe? How about if you sell items across the state line or operate locations in other states do you know the tax laws for those states?

There will always be questions in business that need answers. It's up to you to take the initiative to search out those answers and ask yourself whatever other questions you might be able to think of. The old cliché that knowledge is power is especially true in business. And as a small business owner you need every edge you can get.

Cash Miller is an expert in small business affairs. To receive more tips that can help your business and let you to crush your competition you can sign up for his FREE Newsletter at http://smallbusinessdelivered.com/free-newsletter-signup.html. Once you've signed up your going to receive access to 5 FREE E-Books that can help your business prosper. And as a Bonus FREE Newsletter Members can expect to receive an additional FREE E-Book each week.

Sustainability in Business

By Dan Boudreau

Whether you're starting, buying, or growing a business it's critical to determine whether or not the business is sustainable.

There are different ways to view sustainability. Some of the more important measures are money, time, energy, supply, demand, social, and environmental.

The most common measure for small business is financial sustainability. This is because cash flow shortfall can kill a business no matter how well it's going in other aspects.

If you have a business that leaves you with even a small amount of profit after all the bills are paid, it may be financially sustainable. If the same business costs more to operate than it can capture in sales it is not sustainable. That is the simplistic view.

Of course it's not that simple. To complicate matters somewhat, the example above would have to continue to be profitable over time in order to be sustainable. It is entirely possible to have a thriving business turn on you, even after many years of earning profits.

A privately owned business must generate at least enough profit to meet its owner's needs. This can vary greatly, depending on the owner's motivation. There are different reasons to own a business, such as lifestyle, making a difference, or simply doing a type of work you love to do. Even thought profit might be less important to some owners, the business still has to be sustainable.

The financial example views sustainability through the money lens, but you can use the same thought process to evaluate sustainability through the many other important angles as well. Here are a few questions you might ask about any business.

1. How much of your time will the business need? Will the business leave you enough time for a life; does your life allow you time to run a business?

2. Do you have the energy needed to sustain the business? Can you do the necessary work without burning out?

3. Will the demand for your products or services continue into the future? Will the demand increase or decrease?

4. Can you supply the products or services at sustainable levels? Can you secure supplies in a timely way, at costs that keep your business profitable?

5. Will your business be socially sustainable? How will your business treat its employees and its customers? Will you be able to attract and retain the necessary skilled workers? How will your business give back to the communities it serves?

6. Will your business be environmentally sustainable? Environmentally friendly business is smart business in today's workplace. Increasingly, the cost of environmental impact is brought home to the source. In most cases that source will be you, the business owner.

Finally, be sure to include taxes in your calculations. Only after the taxes are paid can true sustainability be determined.

Whether starting, buying or growing your business, the best time to evaluate sustainability is before you put your equity on the line.

Dan Boudreau is Author of Business Plan or BUST! and hosts the RiskBuster Practical Business Planning Oasis at http://www.riskbuster.com